Keeping it simple, and sending the message far. Germanos is the largest Greek chain of stores for telecommunication goods and services in Europe. The "power on" button, embodied by their logo, expresses their mission (connecting people with technology) in a direct and simple language, which translates easily for international markets.
Services provided: brand design, retail identity for Germanos stores & Germanos Central, brand communication platform, brand applications
"The identity that Red design has created for our network of stores, has not only clarified and renewed our image towards the public, but it has also laid the base for our communication policy and for an increase in sales."
Chief Executive Officer