AB Close to the Greek Land

Inspiring design in an unexpected place. AB Vassilopoulos is one of the largest supermarket chains in Greece, and a member of the Delhaize Group. Red design consultants designed a range of 30 own label products, communicating the closeness between nature`s produce and the consumer. The Greek landscape, artistically photographed, along with Mediterranean nutritional values, inspired the development of the products` identity, and built a closer relationship with the consumer, promoting the tradition of healthy eating.

"This line makes us proud in terms of quality of appearance". – Katerina Gouma, Director of Advertising and Marketing

Services provided: brand naming, brand design, packaging design and brand applications.