Boutari Naoussa, is probably the most iconic wine of modern Greek oenological history.

We redesigned the label of the emblematic xinomavro Boutari Naoussa, bringing back to the forefront the name of the winery that has defined the category. Inspired by the first label of 1903, the redesigning focuses on the delicate balance among the elements that make up the overall layout. The design was approached with respect to its history, design integrity and attention to the last detail, to give prominence to a family tradition, as in the case of the signature Jean Boutaris et fils, and at the same time, to bring the label where it belongs today.