O/PURIST tsipouro, is a refined distillate of Greek grape varieties, aromatic herbs and fruits.

The challenge was to redefine the category of tsipouro, from a traditional drink to an international sustainable distillate for signature cocktails. The name O/PURIST is an anagram of the word tsipouro. It creates associations of purity, knowledge and expertise, reflected in the design of the label and the elements around it.

Services provided: Brand Identity, naming, product design, product packaging, typography, website, video animations, print and digital communication, kiosk design