We redesigned and repositioned a Tasty Foods product range, a total of 13 codes of nutritive nuts, seeds and 4 sesame bars. Starting with the name, the Tasty Naturals series was renamed Tasty NAT NUT, unfolding a new, inventive concept, with a renewed and contemporary image in the category of healthy, quality on the go snacks.

The name, euphonic and youthful, is expressed playfully in the typography. The bright colour palette of the package, the design of each of the product claims, combined with the state of the art photography depiction of the codes, lend a fresh personality and presence that make them stand out.