OLYMPIACOS

Without passion there is no victory.

Olympiacos is the leading sports club in Greece, supported by 4 million fans. Red re-designed and renewed the brand, enlivening the Club’s image. The objective was to create a contemporary and concise identity that would allow Olympiacos to strengthen and broaden its athletic and commercial activities, and to bring awareness and publicity of the team to a whole new level. 

“Olympiacos's cooperation with Red Design Consultants has given its identity the opportunity to approach the market with an organised and controlled manner, whilst at the same time, has aesthetically upgraded the identity allowing it to enjoy greater fan support."
 –Petros Kokkalis, Former Vice President of Olympiacos Sports Club.

Services provided: brand architecture , re-design of the symbol for the professional & non-professional teams, brand brochure, brand manual & guidelines, design of the `thrilos` sub-brand, design guidelines for 3000 retail products, design of the symbol for the 'Karaiskaki Stadium', design of the symbol for the Olympiacos blood donation program, brand advertising, communication & promotion.