KYKNOS Forever

A contemporary brand with traditional values. Established in 1915, KYKNOS was the first canning company to begin production in Greece. A truly Greek brand, KYKNOS is an integral part of the country’s culinary tradition & history, with a proud heritage. Red redesigned and restructured the identity and architecture of the KYKNOS brand, drawing inspiration from KYKNOS’ canning history and tradition. The design, the naturalistic depiction of the products, the expressive colour palette and the bold ‘old-fashioned’ typography highlight the purity of the products and the ‘Greekness’ of the brand. The products have obtained a truly unique identity, allowing them to gain commercial momentum and to obtain an even more established place in the consumers’ hearts and mind