Transforming the everyday into a unique experience. Cafe Zoe is a dining space in the Athenaeum InterContinental Hotel. Zoe means life in Greek, and based on this driving concept, Red created the communication platform, "ingredients of life", projecting the image for a new dining environment. Everyday, simple and traditional objects were given a contemporary appeal, making them premium and relevant to modern Mediterranean dining. This new presentation of sensations implies that at Zoe you don't simply dine, but experience life through a collage of Greek culture.
Services provided: brand name & design, brand applications, and brand promotion & communication
Red Design Consultants worked closely with the restaurant's architect Tony Chi in order to align the brand concept with the restaurant's spatial quality.