Brand new, new brand: Redesign and repositioning of the product range of nutritive nuts, seeds and sesame bars from Tasty Foods & Red Design Consultants

Red Design Consultants redesigned and repositioned Tasty Foods product range of nutritive nuts, seeds, and sesame bars. Starting with the name, the Tasty Naturals series was renamed Tasty NAT NUT, unfolding a new, inventive concept, with a renewed and contemporary image in the category of healthy, quality on the go snacks.

The name, euphonic and youthful, is expressed playfully in the typography. The bright colour palette of the package, the design of each of the product claims, combined with the state of the art photography     depiction of the codes, lend a fresh personality and presence that make them stand out.


A few words about Tasty Foods / Tasty Nat Nut

Tasty Foods, is a traditional pioneer in the category of healthy and high nutritive products. Tasty NAT NUT, with a total of 13 codes of nutritive nuts, seeds and 4 sesame bars is an excellent healthy choice for an ‘on the go snack’, in a category where quality and nutritional value are increasingly in demand.

Credits:
Client: PEPSICO
Agency: Red Design Consultants
Creative directors: Rodanthi Senduka, George Manoloudis
Copywriting & Naming: George Manoloudis
Typographer: Rodanthi Senduka
Design Team: Marc Oeser, Chris Gerokostas, Rodanthi Senduka
Photographer: Manos Chatzikonstantis
Business Director: Alexis Manoloudis
CEO: Gina Senduka