Special Mention at the German Design Awards 2020 for Optima Bank and RED DESIGN CONSULTANTS 

An important distinction for Red Design Consultants is the special mention at the German Design Awards 2020, in the Corporate Identity category for the design of the Optima bank identity. 

The colour palette in purple and bright orange is dynamic, confident, optimistic and bright.

It expresses the joy of a contemporary banking service. The powerful, minimal and current typography strengthens the central message and philosophy of the new bank, which aims to offer the best (optimum) banking experience to individuals and businesses, through simple, useful, contemporary and flexible products and services.

 The expression of the identity in the new store cooperates freely, creatively and harmoniously with the natural materials but also with the contemporary and minimal architectural configuration of the space.

The overall feeling is that of a bank that transforms daily transactions into a pleasant experience for everyone. 

 The complementary visual language of designs and patterns based on the colour palette embraces the identity and enhances it in the digital environment. 

A few words about Optima bank 

With the credibility of the “MOTOR OIL” Group, Investment Bank of Greece was transformed into Optima bank, to establish itself in the banking sector as a contemporary, commercial bank and to offer the best possible solutions to individuals and companies.