The new product range for kids
created by Red Design Consultants
for AB Vasilopoulos
The successful collaboration between Red Design Consultants and AB Vasilopoulos continues. Now, after award-winning “AB close to the Greek land”, a range continuously enriched with traditional products selected from all over Greece, AB and Red Design Consultants “come closer” to children through AB kids, a new range of products addressed to children alone.
Red Design Consultants creates for children enthusiastically and imaginatively: Drawing upon children’s inexhaustible energy, it challenges them to the joys of discovery through an identity brimful of emotion and of childlike purity.
The new AB kids identity is bright, modern, and clear-cut, exuding optimism and purity. It becomes outstanding through a series of illustrations of exceptional artistic character, inspired from traditional Greek motifs and enhancing the identity’s uniqueness.
The new AB kids range comprises inspected, quality products created especially for children. Its packaging holds in store yet another pleasant surprise: the main role is played by innovative, multi-colored, cute animal mascots which will instantly become the children’s beloved friends.