The new ERRE DUE identity created by Red design consultants is inspired by the modern woman who lives her life with passion, falls in love with style and trusts her instinct.
Red design consultants re-positioned ERRE DUE brand, creating its new image and identity, new logo and corporate symbol, new packaging, new website, new brochures, new TV and radio spots, and overall communication, above & below the line.
The new image is elegant and sensual with pace. The new symbol of the brand, declares authenticity and it is inspired by the visual language of the Internet and new technologies. The minimalist design of the packaging exudes calm and confidence, and the new slogan ΄΄Are you ready?΄΄ completes the communication, addressing to today's woman who finds in ERRE DUE the perfect companion for a perfectly seductive look.