Red design consultants creates the interior design of the abbvie offices
Red design consultants, the leading and well awarded- with over 120 international distinctions and awards- brand consultancy and design company, creator of the Emblem of the Olympic Games, Athens 2004, designed the renewed image of the interior of the offices of multinational biopharmaceutical company abbvie.
The new design creates an overall experience for abbvie΄s employees and partners, with simple writing, inspired from the field of biotechnology and additional innovative features, such as artistic mural with bold colors and mural street art character, proposing the necessity for originality and thinking "out of the box".
With the concept "Micro-cosmos - Macro-cosmos", Red design consultants created a coherent design of ablative shapes, resembling the human cell, utilizing the optical point of view of a microscope. At the same time, the meeting rooms were named after the connection between the Microcosmos and the Macrocosmos, from the smallest component - the "Core", the "Cell" to the totality of the universe "Cosmos".
The corporate motto of abbvie "together we transform people's lives" that dominates the entrance wall in a 3D design, communicates directly and dynamically the company;s philosophy, as well as the overall design.
As Gina Senduka, Managing Director and Partner of Red design consultants stated: ΄We complimented the modern and comfortable working environment and brought meaning and function to the new premises that foster collaboration and creatively transforms everyday life of employees,visitors and partners of abbvie, connecting the different functions of premises and company departments into a single and harmonious organic whole.΄