Red Design Consultants designs the 3alfa range of legumes

Red Design Consultants designs the 3alfa range of legumes

3alfa: Authentic, Attentive, Amiable

Based on the authenticity, quality and 53-year know-how of the company and in full respect to its iconic legacy, Red Design Consultants rebranded the whole 3alfa range of legumes (Classic, Protection of Geographical Indication and Integrated Management, Greek Producer Legumes), promoting a contemporary yet timeless brand.

Maintaining all the elements of authenticity that have made 3alfa a love brand to the Greek family,
Red Design Consultants has created a new series of legumes aimed at gaining a dynamic presence
on the shelf. A significant design change is the repackaging in upright position and the introduction
of a transparent window allowing for the view of the product in each category.  The colour coding in gold and blue, the description and seals featuring the place of origin and name of the producer, create an overall image of quality, trust and daily care that show respect to the Greek consumers and producers,
whom 3alfa has been quietly supporting for the last 53 years.

As Rodanthi Senduka, Head Creative Director of Red Design, has pointed out:
“The warmth, sincerity and joy of care that are embedded in the DNA of 3alfa since its inception were the source of inspiration for us to design the whole range.”


Credits

Head Creative Director : Rodanthi Senduka
Creative Team : Rodanthi Senduka, Corina Stafyllidi, Marie Sotos
Copywriter : George Manoloudis
Business Team : Alex Manoloudis, Spyros Panagiotaras
CEO : Gina Senduka