Red Design Consultants created TIKUN CBD, the innovative range of daily wellbeing products
Red Design Consultants created TIKUN CBD, the innovative range of daily wellbeing products
Red Design Consultants designed the TIKUN CBD range that includes 5 products of natural origin in the form of sublingual drops with active ingredients harvested from cannabis flowers, shoots and leaves. The range has been developed by the Tikun Europe Research & Development (R&D) department in Greece and is targeted on addressing the discomforts of daily life, offering a holistic, natural balance and wellbeing to the human organism.
The design of the packaging and the labels gives priority to the well-organised distribution of the product information into three distinct categories of the range (DAY TIME, ANYTIME, NIGHT TIME). The colour coding and the creation of supportive graphics and patterns become communication tools and render the necessary intensity to the identity and presence of the products on the shelves. The design of the range reflects Tikun’s mission to develop quality products from medicinal cannabis.
Further to the Tikun CBD range, Red Design Consultants also designed the printed material addressed to consumers and pharmacists, the digital presentation to pharmacists as well as the in-store communication and signage of pharmacies, including the windows facades, special display stands, banners, point of sale communication and promotional merchandising.
Rodanthi Senduka, Head Creative Director of Red Design, points out :
“The small size of packaging and the balance between the scientific character of Tikun and the human dimension of the product were a great design challenge to us, right from the start. I believe the outcome pays off”.
Credits
Head Creative Director : Rodanthi Senduka
Creative Directors : Rodanthi Senduka, George Manoloudis
Creative Team : Rodanthi Senduka, Maximos Angelakis, Marc Oeser,
Dimitris Arianoutsos, Henry Taptas, Fedon Daravigas
Copywriter : George Manoloudis
Business Director : Alexis Manoloudis
CEO : Gina Senduka