Red Design Consultants and Ouzo of Plomari on keeping the spirit alive

Red Design Consultants designed the bicentennial special edition of Ouzo of Plomari, a tribute to the 200 years of Greek Independence and the designs of Greek traditional costumes. It numbers 1821 bottles with the handwritten numbering certifying the distinctive character of the bottles. Red Design also created the brand video centred around the edition.

 

The colour palette in white, red and blue is inspired by recent Greek history.

The white bottle dominates symbolising purity. The pattern in blue and red, refers to the traditional Greek costumes. The combination with the red tassel on the neck of the bottle creates an elegant result that balances between the past and contemporary Greece.

 

The elements framing the design, such as the anniversary seal and the flags, give a festive tonality to a special edition that the Plomari Distillery supports as a worthy ambassador of a unique tradition that continues with the same recipe and distillation method since 1894.

 

Rodanthi Senduka, Head Creative of Red Design notes: “What makes the packaging and the bottle so special is a result of the design approach we followed from the beginning. The white of the bottle that is centre stage gives space to other design elements, such as the pattern on the neck and the seal, which together with the touch of the red tassel highlight the distinctiveness of this special edition in a univocal and almost absolute way.”

 

Set against a vibrant red backdrop, the brand video focuses on the distinctiveness

of the bottle, its details and the purpose of the edition in a simple, contemporary and eloquent way.

The musical score, inspired by traditional Greek folk music, was written especially for the brand video.

 

A few words about Ouzo of Plomari

 

Ouzo of Plomari is one of the most distinguished Distilleries in the Greek market with an international presence of important distinctions and awards. On the occasion of the bicentennial edition, the well-known Distillery joined forces with the Peloponnesian Folklore Foundation in Nafplion, undertaking the restoration of 2 traditional costumes from Lesvos, as well as the donation of 2 more costumes as part of Foundation's expansion. The bicentennial edition will be available in selected wineries and the duty free.

 

Credits

 

Head Creative Director : Rodanthi Senduka

Creative Directors : Rodanthi Senduka, George Manoloudis

Design Team : Rodanthi Senduka, ΔDimitris Arianoutsos, Marc Oeser,

Corinna Stafyllidi, Eleni Xynogala

Copywriter : George Manoloudis

Business Director : Alex Manoloudis

CEO : Gina Senduka

 

Credits Video

 

Direction / Editing / Music : Dimosthenis Grivas