Redesign and rebranding for Foudounia and Pitsinia the most popular ‘love brand’ snacks in Greece Foudounia & Pitsinia from Tasty Foods and Red Design Consultants

Red Design Consultants redesigned the packaging and the identity of the popular snacks Foudounia & Pitsinia fromTasty Foods, giving them a new, contemporary, happy and playful image.

The vibrant typography, along with the bright colour palette, create a friendly, contemporary and lovable image.

The pattern on the background made of the snacks, in combination with the state of the art photography, give a contemporary, clean look to the overall package.

A few words about Tasty foods Pitsinia & Foudounia

Foudounia and Pitsinia, with a 40-year legacy, are two special 'love brands' in the collective consciousness of Greeks. Both snacks hold an important distinction in Greece, since Foudounia is the first snack made from corn with peanut and hazelnut, while Pitsinia is the only extruded snack with bacon flavour.



Credits:
Client: Pepsico
Agency: Red Design Consultants
Creative director: Rodanthi Senduka
Typographer / Illustrator: Rodanthi Senduka
Design Team: Chris Gerokostas, Marc Oaser, Rodanthi  Senduka
Photographer: Manos Chatzikonstantis
Business Director : Alexis Manoloudis
CEO: Gina Senduka