Silver awards at the Packaging Awards 2020 for O/PURIST tsipouro and RED DESIGN CONSULTANTS

An important distinction for Red Design Consultants is the special mention at the German Design Awards 2020 for the design of O/PURIST tsipouro, a distillate of Greek grape varieties, aromatic herbs and fruits. The challenge was to redefine the category, from a traditional drink to an international, sustainable distillate for signature cocktails.

The name O/PURIST is an anagram of the word tsipouro. It creates associations of purity, knowledge and expertise, reflected in the design of the label and the surrounding elements: a circular pattern of Greek origin,
a stamp with an embossed red line, the typographic elements in silver foil and the brand name at the top, all of which create an overall delicate and refined balance.


A few words about O/PURIST tsipouro


O/PURIST tsipouro is the outcome of the initiative of 10 leading Greek Bartenders, who joined forces
to create an excellent distillate for the international bar scene.
It is an advocate of circular economy, reducing its footprint in all stages of production.
O/PURIST supports the action of the urban, non-profit organisation Metron-Ariston Making Responsibility a Trend, which operates for the benefit of Localization, Descerning Drinking and the Bartending Community.

Credits:
Client: Distillery Χ.Thomopoulos A.E
Agency: Red Design Consultants
Creative directors: Rodanthi Senduka, George Manoloudis
Copywriting & Naming : George Manoloudis
Typographer: Rodanthi Senduka
Design Team: Corinna Stafyllidis, Marie Sotos, Rodanthi Senduka
Business Director : Alexis Manoloudis
CEO: Gina Senduka