Silver prize in Packaging Awards 2020 awarded to RED DESIGN CONSULTANTS for Tasty Foods Foudounia

Silver prize in Packaging Awards 2020
awarded to RED DESIGN CONSULTANTS
for Tasty Foods Foudounia

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An important distinction, is the silver prize awarded to Red Design Consultants at the Packaging Awards 2020, for redesigning the packaging and identity of Tasty Foods Foudounia, one of the most famous, Greek “love brand” snacks lending it a renewed, contemporary, happy and fun image.

The bold typography, along with the bright colour palette, are consistent with the creation
of a friendly, contemporary and loving image.

The background pattern, inspired by the shape of the snack, in combination with the state of the art photography, render a fresh and clean look on the packaging. The rest of the brand elements are placed in such a way that the overall outcome strikes an ideal balance between the indulgence factor of the snack and the product claim information.


A few words about Foudounia

Foudounia, on a course of 40 years, is a special “love brand” in the collective conscience of Greeks. Foudounia hold a significant first rank in Greece, since they are the leading extruded snack in the market made of corn with peanut and hazelnut.

Credits:
Client: Pepsico
Agency: Red Design Consultants
Creative director: Rodanthi Senduka
Typographer / Illustrator: Rodanthi Senduka
Design Team: Chris Gerokostas, Marc Oeser, Rodanthi Senduka
Photographer: Manos Chatzikonstantis
Business Director : Alexis Manoloudis
CEO: Gina Senduka