Bronze award at the Packaging Awards 2020 for the “legendary” red wine BOUTARI NAOUSSA
An important distinction is the bronze award that Red Design Consultants won, at the Packaging Awards 2020, for redesigning the emblematic xinomavro, οf Boutari Naoussa, reinstating in the spotlight the brand name that has defined the category.
Having as inspiration the first label of 1903, the redesign focuses on the fine balance between the elements that compose the overall image. With respect and consistency to 140 years of history, Red Design created a contemporary, premium and classic special edition, worthy of the name Boutari.
As Rodanthi Senduka, creative director of Red Design, commented:
"we approached it with respect to the history of the brand, with design excellence and attention to detail to highlight the family tradition, as in the case of the signature Jean Boutaris et fils, while bringing the label to the place it deserves today."
A few words about Boutari Naousa
Boutari Naoussa is perhaps the most emblematic wine of contemporary oenological Greek history. With many distinctions and international awards from 1991 until today and with the most recent Silver Award in the TEXSOM WINE COMPETITION of 2019, Boutari Naoussa is the first bottled Greek red wine of Protected Designation of Origin, released in the domestic market.
Client: Boutari Wineries
Agency: Red Design Consultants
Creative director: Rodanthi Senduka
Typographer: Rodanthi Senduka
Design Team: Marc Oeser, Rodanthi Senduka
Business Director : Alexis Manoloudis
CEO: Gina Senduka