GREAT branding and design
by Red Design Consultants
for the promotion of Greek products in the U.S.

The conquest of the US market is a huge challenge for Greek products.

In seeking a dynamic and effective Greek presence in the most demanding market in the world, Red Design Consultants are actively participating and cooperating with the The Hellenic Initiative, a non - profit organization founded by prominent Greek business people living and working in the U.S., which aims to support Greek products and services .

In this context, Red Design Consultants created and designed the Greek brand "GREAT", a brand-umbrella for the promotion of a selection of quality Greek food products in the U.S. , such as Gaea products , terra creta, kalamata papadimitriou, stories of Greek origin,  Melissa pasta, Olympus halva, Attiki honey, ID snacks and selected products from Cat Cora's Kitchen product range, by the famous American chef.

The concept GREAT creatively combines the GR - the most widely used country abbreviation for Greece - with the verb EAT, thereby underlining the fact that authentic Greek products contain all the valuable elements of the famous Greek Mediterranean diet.

The design is minimal and dynamic, using our national colors as a palette where blue stripes dominate , topped by a blue dot which gives emphasis and character to the brand .

Gina Senduka , Managing Director and Partner of Red Design Consultants, said: "We feel... GREAT, that once again, with creativity and an entrepreneurial spirit, we are supporting Greek efforts to triumph in one of the most challenging trade arena in the world".