Red Design Consultants analyzes the importance of branding at the International Hellenic University


The International Hellenic University (IHU) is the first Greek University with all courses in the English language. In collaboration with the Greek International Business Association (SEVE), the university organized an all-day conference on "Strategic Product Design".  

Red Design Consultants, Greece’s innovative branding company, known not only for its award-winning projects but also for its spirit of synergy, solidarity, and knowledge-sharing that distinguishes it, participated in the conference by means of a distinctive case study, the YoYo bench: a bench inspired from urban culture, expressing the inherent tendency we all have towards joy and playfulness, and encouraging environmental awareness. The YoYo bench has received 4 international awards, becoming Greece’s ideal ambassador in Hong Kong, at the Inno Design Tech (IDT) Expo, the international, annual exhibition.  

Rodanthi Senduka, Red Design Consultants’ Creative Director, talked on the process of of creating brands that win actual, real people over instead of mere market shares.  She stressed that such a process demands that knowledge, inspiration, and strategy be appropriately combined.  Commenting on her own attendance at the all-day conference, she said: "The conference was a thoroughly coordinated effort, a delightful meeting among participants, and the platform for constructive dialogue.  I would like to thank Red Design’s strategy consultant, Mr Savvas Kalfas, Auto Business Review, as well as ecoreview.gr for the total sum of their contribution."