Red Design Consultants communicates METKA’s sponsorship with true Olympic Spirit

For Red design consultants, creators of the ATHENS 2004 Olympic Games logo, the Olympic values are a constant source of inspiration. The values of hard work and self-improvement. Of the strength and discipline needed to become a champion. Of Hellenism and the power to overcome obstacles.

These timeless values inspired Red design consultants’ latest campaign for METKA’s sponsorship of the London 2012 Olympic swimmers: Marianna Lymperta, Spyros Yianniotis –who finished 4th- and Charalampos Taiganidis –who won the bronze medal in the 100m backstroke for S13 category athletes in the Paralympic Games.

Red design consultants created a simple yet powerful campaign under the title “Their effort is our inspiration” accompanied by the impressive photography of Nikos Markou, which captures the powerful moment when the athletes dive into the pool to begin their race.

ΜΕΤΚΑ, part of the MITILINEOS group, supports the athletes who selflessly give their best effort for Greece. The Greece that overcomes all obstacles and difficulties to become a champion.

A positive message that fills all Greeks with optimism in these difficult times.