Homer & Co. A new brand from Greece for the world, created by Red design consultants.
Red design consultants, the innovative and award-winning branding and design agency - with over 120 international awards - has created a new Greek brand with substance, emotion and meaning. Homer & Co_ with a story to tell. A name and a corporate message that highlights the rich history of our country with products that come from small producers and young artists targeting the international market and the modern citizen of the world. The new corporate identity is accompanied by a serie of original, characteristic symbols: the owl - symbol of wisdom, the little boat that reffers to the traditional greek boats, and the peacock - symbol of natural beauty.
Homer & Co promotes with inspiration the contemporary way of life and modernizes Greek traditions: culture, handicrafts, food and lifestyle, Homer & Co has created two product lines: Greek Farm Foods, with traditional food products, and Greek Art Goods with clothing and objects from traditional and contemporary Greek art.
Timeless Greek values are reflected in the product planning. Minimal Doric lines and transparencies highlight the purity and naturalness of the products (olive oil, wine, olive pastes, mustards, sauces). The design of the product names, Greek Farm Foods and Greek Art Goods, act as seals of approval for the products΄ quality. The choices in colors and packaging and promotion materials, from tags to postcards, emphasize the concept of simplicity, handmade creation and personal choice.
The design showcases, with love and respect, Greek tradition and the value of a balanced lifestyle.